Have several pugs and they love the taste of these and there very picky. Only problem is there sold out a lot.Vet suggested these. Dog just loves themA have a 6month old mixed puppy. And I have NOT bought the meat flavor ones, just the banana w/peanut butter and those are soft. But you HAVE to make sure to close the bag completely after you treat your dog . They become solid rock obviously if you leave a gap . But otherwise you can actually mush them with your fingers. Lucy loves the peanut butter and banana ?These treats were accepted readily and seemed to be one of her favorites. There is one other treat she LOVES that I can't find any more. She's picky! She lives up to her name..Diva.I ordered these for our 14 year old dog and sadly they were not soft at all. I will say, they were a nice size to pop into our kong for our new pup! They were a bit too big for our 15 lb. Terrier mix. He could eat them, they were just a larger treat for him.They are hardThese are the only treats that my dog loves. Totally worth it.My chi is super picky and these are one of the few that she will eat